The fitness brigade brings the idea of a mascot right to the kids themselves. Adult Trainers can have "Fitness Brigade" t-shirts during "Challenge Days". Each kid can have a series of challenges they must accomplish throughout their routine. Play On badges can be earned and they can become full-fledged members of the "Fitness Brigade"! This can greatly expand the brand and bring in multiple levels of participation.

Marty never stays in one place at a time. He hurrys around helping kids with their goals and encourages them to try harder! He's a fun and furry friend who loves to play and eat right! Marty takes being fit very seriously and wants everyone to be healthy!

Rascal loves to explore new things. He's a ferret so he's non-stop in his pursuits. Whenever he finds something new he's excited to share it with others. He loves to make people laugh by crawling around like a gymnist. This mascot could actually be a character or a real live ferret. Local animal handlers could come to Play On and teach kids about Rascal while the kids have their picture taken holding him and do fun and fit activities during their visit with this furry little friend. A mascot like this has great potential both visually as a cartoon character or in person as a real animal.